What I've Learnt In Media
Some of the things I learnt during my first week of media lessons include the three stages of production: pre-production (which includes things like casting and script writing), production and post-production, that the largest film company in the world is an Indian company that are also known as "Bollywood" in Hollywood and other industries, and I learnt the 10 different media forms/industries which are: film, tv, advertising, interactive media, video games, publication, press, animation, photo imaging and radio.
Genre + Key media terms
The week after that I learnt some of the key terminology that is used when analysing a media text in terms of genre (which means "type" in French), and the words that I remembered the best are:
Intertexuality - When a media text refers to another media text e.g. The Shining referencing the 1969 moon landing.
Iconography - The things you'd expect to see in a certain genre e.g. blood, weapons and abandoned buildings in a Horror.
Hybrid/Synergy - When a media text takes elements of different genres and creates a new genre e.g. Doctor Who is labelled as a Action-Adventure Sci-Fi.
another media term I have learnt which we have been using recently when analysing music videos in lesson is MESC.FX, and this term stands for:
Mise-en-scene
Editing
Sound
Camera angles
F special effects
X
Subversion
An important thing I've learnt is the idea of Subversion, which is when the ideology or generic conventions of a scenario get swapped around. A good example of this was in the video for Beck's "Up All Night", where a female character was portrayed as the hero who was saving a male character, which would stereotypically be the opposite way in most narratives. I think it's good, especially in our generation, when an artist subverts the norms and makes thing more equal, and it can even result in a wider audience.
Styles and Techniques of Pop Videos
In one of our lessons we started the topic of Pop music videos, in particular the styles of pop videos, which include: popular music genres, in-concert footage, animation (stop motion), interpretative, narrative, impressionist, surrealist, pastiche, parody, reference, homage and influence of commercials.
Stereotypes of Men and Women in Music videos
Most recently, I've learnt a lot more about the positive and negative stereotypes of men and women. For men, they tend to be presented positively by being independent, strong, having a fit physique and being sexually attractive to the opposite sex. They are presented negatively if they don't appear to be successful, if they are unattractive to the opposite sex or are weak. These were all present in the music video for The Killer's song "The Man" and showed a countertype, meaning the man in the video by the end was showing more negative and opposite stereotypes to what is expected. For women, they are presented positively mainly if they have nice hair and make up and are physically attractive, however if a woman is also shown to be independent and strong these are also positive stereotypes.
Genre + Key media terms
The week after that I learnt some of the key terminology that is used when analysing a media text in terms of genre (which means "type" in French), and the words that I remembered the best are:
Intertexuality - When a media text refers to another media text e.g. The Shining referencing the 1969 moon landing.
Iconography - The things you'd expect to see in a certain genre e.g. blood, weapons and abandoned buildings in a Horror.
Hybrid/Synergy - When a media text takes elements of different genres and creates a new genre e.g. Doctor Who is labelled as a Action-Adventure Sci-Fi.
another media term I have learnt which we have been using recently when analysing music videos in lesson is MESC.FX, and this term stands for:
Mise-en-scene
Editing
Sound
Camera angles
F special effects
X
Subversion
An important thing I've learnt is the idea of Subversion, which is when the ideology or generic conventions of a scenario get swapped around. A good example of this was in the video for Beck's "Up All Night", where a female character was portrayed as the hero who was saving a male character, which would stereotypically be the opposite way in most narratives. I think it's good, especially in our generation, when an artist subverts the norms and makes thing more equal, and it can even result in a wider audience.
Styles and Techniques of Pop Videos
In one of our lessons we started the topic of Pop music videos, in particular the styles of pop videos, which include: popular music genres, in-concert footage, animation (stop motion), interpretative, narrative, impressionist, surrealist, pastiche, parody, reference, homage and influence of commercials.
Stereotypes of Men and Women in Music videos
Most recently, I've learnt a lot more about the positive and negative stereotypes of men and women. For men, they tend to be presented positively by being independent, strong, having a fit physique and being sexually attractive to the opposite sex. They are presented negatively if they don't appear to be successful, if they are unattractive to the opposite sex or are weak. These were all present in the music video for The Killer's song "The Man" and showed a countertype, meaning the man in the video by the end was showing more negative and opposite stereotypes to what is expected. For women, they are presented positively mainly if they have nice hair and make up and are physically attractive, however if a woman is also shown to be independent and strong these are also positive stereotypes.
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